TAKING A
START-UP
GLOBAL: THE
ZWIPE STORY
"We are looking forward to the next steps in our journey getting Zwipe properly to the whole world. Thanks again for your tremendous effort and high quality job." Susanne Hannestad, EVP Payments, Zwipe
CHALLENGE
Zwipe fingerprint authentication
Launching a world first
Multi-channel strategy using traditional, social media and video
RESULTS
Launch filmed by BBC, CNN, CNBC
Over 1,100 pieces of coverage
49,000 YouTube views in first week
Interest from 400 banks
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