TAKING A
START-UP
GLOBAL: THE
ZWIPE STORY
"We are looking forward to the next steps in our journey getting Zwipe properly to the whole world. Thanks again for your tremendous effort and high quality job." Susanne Hannestad, EVP Payments, Zwipe
CHALLENGE
CLIENT
Zwipe fingerprint authentication
BRIEF
Launching a world first
RESPONSE
Multi-channel strategy using traditional, social media and video
RESULTS
INTEREST FROM 250 BANKS GLOBALLY
Launch filmed by BBC, CNN, CNBC
Over 1,100 pieces of coverage
49,000 YouTube views in first week
Interest from 400 banks